Creative Lab

Kerala is often branded as "God's Own Country," a phrase now widely adopted. While iconic, I wanted to explore how to evolve this narrative to feel more experiential, intimate, and human – focusing on the feeling of Kerala rather than just its divine status.

Nike often celebrates speed, sport, and performance - a narrative everyone knows. I explore it through a different lens: to feel the rhythm of the city of London, the pace of its people, and the energy that moves through every street. This is about experiencing London and its people in motion, intimately, humanly, and realistically.